Developed by Tim Lewko, a 25-year strategy veteran, MOVE shows leaders how to embed artificial intelligence (AI) directly into the strategy process and validate strategic bets, pressure-test assumptions, and adapt faster than the competition – all while maintaining control over final decisions.
Traditional strategy frameworks cannot keep up with trade wars, supply chain disruptions, and shifting consumer behaviour, and leaders can no longer afford to wait for annual planning cycles or lengthy strategy retreats.
MOVE responds to this rapid change by simplifying strategy into a clear, repeatable system of seven essential tools – all powered by AI to accelerate decision-making and execution. It’s a practical, leadership-owned operating system that aligns strategic assumptions, project prioritization, and quarterly execution cycles.
Through examples, this book reveals how AI can power real-time data analysis, surface critical indicators that signal when a strategic bet is veering off-course, and show when emerging threats require immediate attention. In a rapidly changing world, MOVE is a key tool for senior executives, business leaders, board members, CEOs, Presidents, and P&L owners to regain control across the entire execution cycle.
Introduction: Why MOVE Matters Now PART I Perfect Storm: Why Strategy Breaks Down – and What's Coming Next 1. Strategy’s Slow Death 2. GenAI as Your Strategic Thinking Partner 3. Visible Truths That Always Show Up PART II BRIDGE: From Patterns to Practice 4. What’s Next? See Around Corners 5. Vision + Driving Force: Surface, Stretch, Select 6. Make Bets Visible: Where Strategy Gets Real 7. Market Reality Check: Pressure-Test Your Bets 8. Build the Capabilities to Win: Invest in What Matters 9. Measure What Moves the Needle: Strategic Numbers PART III STRATEGY TO ACTION: Execute and Adjust 10. Execute: Turn Strategy into Signature Initiatives 11. Keep the Beat: Establish a Quarterly Cadence PART IV High-Stakes Situations: How Strategy Shows Up When It Matters Most 12. BUSTED: When Tuesday Changes Everything 13. BOLD MOVES: When Quiet Means Danger 14. BETTER: Make Acquisitions Actually Pay Off Post-Transaction 15. BUDGET: Align Capital with Competitive Moves 16. BOARD READY: In Your First 100 Days, Move Up 17. MOVE What Matters: One System, Everywhere You Go
Biography
Tim Lewko is the CEO of Thinking Dimensions Global, a strategic advisory firm specializing in decision-making frameworks that drive visible, leadership-owned execution. Over the past 25 years, he has guided executive teams across North America, Europe, and Asia, helping them generate over $2B in EBITDA through strategic advisement.
"In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive. Tim Lewko's deep expertise and global experience make this essential reading for any organization still clinging to outdated strategic processes."
Michael Combs, President & CEO, CorVel Corporation
"Tim Lewko brings clarity and speed to strategy in a way few others can. MOVE captures the practical, no-nonsense approach I experienced working with him—now enhanced with the power of GenAI to help leaders think better and move faster."
Ricardo Alberto Cons, Chief Executive Officer & Head of Business Area North America, Electrolux AB
"The timing for a book like MOVE—one that focuses on the real issues facing executives and how they can utilize GenAI to make important decisions faster and better without the delay of third-party reports—is opportune. It addresses the real questions C-suite executives want answered now."
James B. Rybakoff, President & CEO, Akin Bay Company LLC
"I've worked with Tim for almost 20 years on the framework of decisions that have successfully guided my business along the way. Just as the world has evolved, so has the process—becoming more nimble, faster to develop, simpler to execute, and quicker to deliver results while adapting to change. Tim's approach has always focused on ownership, speed, engagement, agility, and execution. Incorporation of GenAI is the logical next step in the evolution of the process."
Steve Cassidy, Chairman of the Board, Selig Group
"I have never had a conversation with Tim where I have not learned something. He always gives me a sense of urgency."
Simon A. Davis, President and CEO, DuraVent Group
"Tim's ability to simplify strategy, then turn it into living action by helping executives maintain strategy in focus at all times, makes him one of my favorite strategy leaders—and this book sums it up marvelously."
Debby Morris, President, AccessHope, Author, Unbreakable Determination
"I've known Tim for over 25 years, and he's one of the sharpest strategy minds I've worked with. MOVE distills the practical tools and thinking frameworks that I've seen him use to help leadership teams drive growth and real results."
Roger Miller, Master Chair
"You are uniquely positioned, having worked with so many leading companies, to write this book, Tim. I expect your book on the intersection of AI and strategy will be a groundbreaking addition to the field—packed with your usual practical tools to get to actionable strategy." Andrew Warrington, Ph.D., Chief Executive Officer, UCC Environmental (United Conveyor Corporation)
"I've known Tim Lewko for years, and MOVE perfectly reflects his mastery in helping leaders think faster and act smarter. In a world where speed is the new competitive advantage, this book is a powerful guide to staying ahead—with AI as your thinking partner." Paolo Moresco, Managing Director, Bassano Pressing, Veneto, Italy
"The pace of business continues to increase, and AI will only accelerate it further. Incorporating the use of AI into business processes and strategic decision-making will be key to setting—or keeping—the pace. Tim's thoughtful approach will benefit any company."
Dan Starck, (Retired) Chief Executive Officer, Apria Healthcare
"In more than 30 years in business education, I have worked with many exceptional students. But every so often, I encounter one whose mind is wired for something rare—a kind of sixth sense in a particular domain. For Tim Lewko, that domain was strategy and vision. While he was a strong student overall, in this area, he was extraordinary—able to see what others could not, to frame choices with uncanny precision, and to guide decisions that consistently led to results. For a long time, I believed this kind of instinct was a marvel to observe but could not be taught. But in MOVE, Tim has proven me wrong. He has taken what I once believed to be unteachable—the instinctive, real-time thinking behind great strategy—and made it visible, accessible, and actionable. If you are a leader who sees the need to make better decisions faster—especially in today's uncertain world—this book delivers a rare gift: a way to see around corners, to see over hilltops, with clarity and confidence. Tim Lewko has not just written a smart book. He has written an important one."
Al H. Ringleb, J.D., Ph.D., President & Founder, CIMBA—The Consortium Institute of Management and Business Analysis (University of Iowa)
