2nd Edition
Integrated Storytelling by Design Concepts, Principles and Methods for New Narrative Dimensions
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences.
Readers will gain a comprehensive toolkit to design audience-centric, modular story experiences that transcend current technologies. The book merges theory with practice, offering new models for experience design and strategies to balance narratives, design, and innovation. Updated with new case studies and practical exercises, it explores the evolution of storytelling and themed experiences, empowering creators to shape the future of immersive narratives.
This book is ideal for creative professionals, students, and educators in storytelling, experience design, marketing, and themed attractions. It is tailored for those seeking to innovate in branded experiences, cultural heritage, game design, and virtual worlds. Whether you are a seasoned creator or a newcomer, this book provides essential insights to elevate your craft.
The book is supported by a companion website, IntegratedStorytellingByDesign.com, offering additional cases, literature, and resources. Readers can access exclusive support materials, including exercises and updates, to further enhance their learning experience.
Acknowledgements
INTRODUCTION
Chapter 1 Enter the new world of storytelling by design
Chapter 2 Structure and application
Chapter 3 Key Components of Integrated Storytelling by Design
Chapter 4 Design principles of Integrated Storytelling
Chapter 5 Summary of INTRODUCTION
PART 1 STORY
Chapter 6 The rise, fall and rise of the living story
Chapter 7 The concept of Integrated Storytelling
Chapter 8 Essential elements of storytelling
Chapter 9 The War of the Worlds
Chapter 10 From theory to practice: Concepts transcending technologies
Chapter 11 The Integrated Storytelling Checklist
Chapter 12 Summary of PART I: STORY
PART 2 DESIGN
Chapter 13 The audience is the hero!
Chapter 14 Constructing immersive narrative designs with Story Spheres
Chapter 15 StoryWorlds, multi-dimensional StoryVerses and beyond
Chapter 16 From theory to practice: Constructing a basic Story Sphere
Chapter 17 Creating new narrative structures with Micro Stories
Chapter 18 Stories that learn
Chapter 19 From theory to practice: Structuring Micro Stories
Chapter 20 Summary of PART II: DESIGN
PART 3 AUDIENCE
Chapter 21 The Innermost Journey
Chapter 22 Audience layer compositions
Chapter 23 From theory to practice: Creating an audience code set
Chapter 24 Designing connections across audience gaps
Chapter 25 Designing a creator – audience connection script
Chapter 26 The audience and the Integrated Story Sphere
Chapter 27 The new roles of the audience
Chapter 28 Variations of the alien encounter
Chapter 29 From theory to practice: Audience role timeline mapping
Chapter 30 Contextual audience design
Chapter 31 From theory to practice: Audience context
Chapter 32 Adjusting to a new audience mindset
Chapter 33 Summary of PART III: AUDIENCE
PART 4 EXPERIENCE
Chapter 34 The design of memories
Chapter 35 Essential elements of successful themed and branded experiences
Chapter 36 From theory to practice: Micro Experiences in sequence
Chapter 37 Summary of PART IV: EXPERIENCE
PART 5 CONVERGENCE
Chapter 38 The creative potential of Hybrid Thinking
Chapter 39 The Integrated Storytelling design dimensions
Chapter 40 From theory to practice: Experiential narrative
Chapter 41 From theory to practice: Vertical and horizontal integration
Chapter 42 Summary of PART V: Convergence
PART 6 CREATION
Chapter 43 Creating Integrated Storytelling
Chapter 44 Building foundations for success with Creative Strategy
Chapter 45 Testing Integrated Storytelling concepts
Chapter 46 Acknowledging the dark side of storytelling
Chapter 47 From theory to practice: Uncovering hidden agendas
Chapter 48 Summary of PART VI: CREATION
Part 7 APPLICATION
Chapter 49 Themed attractions
Chapter 50 CASE: Enchanted Kingdom
Chapter 51 CASE: Anna Sophie & The Castle
Chapter 52 Modern and Experiential Marketing
Chapter 53 CASE: Bleed For The Throne
Chapter 54 Cultural Heritage
Chapter 55 CASE: The Cultural Heritage Journey
Chapter 56 Game Design
Chapter 57 CASE: EVE Online
Chapter 58 Retail
Chapter 59 CASE: LEGO
Chapter 60 Virtual Worlds
Chapter 61 CASE: Castle Gillian
Chapter 62 Cases Online
Chapter 63 Summary of PART VII: APPLICATION
FUTURECASTING
Chapter 64 The future of the story experience
AFTERWORD
Chapter 65 Storytelling is becoming more than storytelling ever was
LITERATURE
Literature and Media Online
Biography
Klaus Sommer Paulsen is an award-winning concept developer, designer, storyteller, and creative director. His expertise in the convergence of storytelling, digital innovation, and experience design spans decades. Merging creative strategy with themed and branded experience disciplines, he applies original design models worldwide. A seasoned speaker and lecturer who designs training programs, he was the contributing editor of Storytelling Beyond the Screen. He introduced a globally utilised framework in the first edition of Integrated Storytelling by Design.
